What is web analytics and why do you need it?
Web analytics is an essential tool for understanding the behavior of your website visitors. It helps you identify weaknesses, optimize content and streamline marketing campaigns. With analytics tools, you can track where your visitors are coming from, what they are interested in and why they are (not) converting.
Key metrics that web analytics tracks:
Number of visits and unique users
Length of visit and depth of browsing
Instant abandonment rate
Sources of traffic (organic, paid, social media, etc.)
User actions: clicks, forms, comments
Technical parameters: device, OS, page load speed
Types of web analytics
Classic analytics
Focuses on basic web statistics - for example, using Google Analytics. Ideal for tracking traffic and conversions.
Cross-channel analytics
Connects data from different systems (e.g. CRM, advertising accounts) and allows you to track the entire buying process - from the first click to conversion.
Tools we use
At T.I.M Agency we work with the most advanced analytics tools:
Google Analytics 4 (GA4)
Comprehensive overview of user behavior - tracks traffic, conversions and user's journey through the site. We help you with its deployment and management.
Hotjar
Behavior visualization using heatmaps, session logs and conversion funnels. Ideal for improving the UX and UI of your website.
Microsoft Clarity
A free tool focused on tracking interactions with the web - offering detailed session logs and heatmaps.
Google Search Console
Inessential for SEO optimization - tracks performance in Google search and identifies errors in pages.
Why work with us
At T.I.M Agency we believe in individual approach and attention to detail. Every client is unique to us and we work on every project with the utmost care. We offer:
Expertise and experience
Quality and innovation
Strategic thinking and effective execution
Stages of collaboration from A To Z, including analysis, strategy, implementation, measurement and optimization
Our Services
In addition to web analytics, we also offer:
Google Ads - targeted advertising on Google search engine
Facebook/Instagram Ads - social media campaign management
Web development Websites - conversion-oriented design
Chatbots - automated customer communication
Social Media (SMM) - building your brand on Facebook, Instagram and other platforms
Pricing - "Basic" plan from €200
Includes:
Setting up measurement codes
Defining events and conversions
Ecommerce tracking
Tracking across domains
Custom reports
Customers o Tell Us
Tetiana Mitreva - MonLis Studio
"Working with T.I.M. agency is crucial for me. They understand not only marketing, but also my business."
Yurii Strogonov - entrepreneur
"Quality team, long-term cooperation. Works!"
Antonina Kozmina - Trymefirst
"We have been clients for 2 years. We are growing together. Great communication and results."
We are ready to take your business further
Web analytics is not only about numbers, but more importantly about making the right decisions. We help you understand the data, optimize strategies and grow efficiently. Contact us today and start the next phase of your business with T.I.M Agency!
